Taken from the new album "What The World Needs Now..." album opener and lead single "Double Trouble" sees Public Image Ltd (PiL) launching into a statement of intent. The 10" vinyl EP will be backed by "Betty Page" and also comes with the additional non-album bonus track "Turkey Tits". The artwork for the single, partly inspired by Native American Hopi characters, was designed and handdrawn by John Lydon. Widely regarded as one of the most innovative and influential bands of all time, PiL's music and vision earned them 5 UK Top 20 singles and 5 UK Top 20 albums. With a shifting line-up and unique sound, John Lydon guided the band from their debut album "First Issue" in 1978 through to 1992's "That What Is Not". After a 17 year hiatus, Lydon reactivated PiL in 2009 by taking them back on the road worldwide. "This is PiL", the band's first album in 17 years, got released in 2012 and was a huge critical success. Last year the band returned to Steve Winwood's Wincraft studio in the Cotswolds' to record the new album. Released on 4th September, "What The World Needs Now..." precedes the start of their 23-date UK/Europe tour. "What The World Needs Now..." is self-funded by PiL and will be released on PiL's own label PiL Official. Public Image Ltd are: John Lydon - After fronting the Sex Pistols, John Lydon formed Public Image Ltd in 1978. Outside of PiL John has released several solo records and collaborations. He also brings quality TV to the masses and has recently released the autobiography "Anger is an Energy: My Life Uncensored". Lu Edmonds - Multi instrumentalist and former guitarist in The Damned, Lu joined PiL in 1986 recording and playing on the album "Happy?" and co-writing the album "9"', adding yet another dimension to the PiL sound. Bruce Smith - Drummer in The Pop Group and formerly of The Slits Bruce became percussionist for PiL in 1986 playing and recording on the albums "Happy?" and "9". Seen as a drumming virtuoso, Bruce brought his unique style into the fold. Scott Firth - A bass player/multi instrumentalist that has collaborated and played with a variety of top musicians and bands including Steve Winwood, John Martyn and Elvis Costello.