THE BURNING HELL is the alter-ego of songwriter and ukulele-slinger Mathias Kom. Loosely based in St. John's, Newfoundland, Canada, THE BURNING HELL has toured back and forth across Canada and Europe since 2007, playing everywhere from festivals to bars to living rooms - and once even a mental asylum in rural France. The band has garnered acclaim for their hyperactive live shows and their caustic yet sincere lyrics, believing as they do that songs about the inevitability of death can also be fun to dance to. "People", the Canadian band's sixth album (and their first issued by a European Label) was recorded in Berlin in 2012 at Studio Villaqrrella with producers Norman Nitzsche and Ramin Bijan (MASHA QRELLA, DIE TÜREN, CONTRIVA, CHUCKAMUCK, etc.). While most good citizens were watching the Euro Cup, THE BURNING HELL (with guests Stanley Brinks and Clemence Freschard) had a great time underground at Moritzplatz making this record of songs about different kinds of people. "Amateur Rappers", "Holidaymakers", "Realists" and "Barbarians" all make an appearance, among others, in danceable story-songs that dig into the details of the people they represent. "People" is something of a departure for THE BURNING HELL - the band is louder and tighter than ever before, pushing the emphasis on the text to the forefront while never losing the sense of fun the band is known for.